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I am a strong believer in marketers who don’t just talk the talk, but who walk the walk, especially on the interactive front and in fact I’ve had several conversations of this nature recently with fellow marketers who feel the same way.

For example, advising your clients why they should have a blog and what should be in their blog because “blogs” are the hot topic of the day is not a service to them or yourself or your company anymore (Well okay maybe blogs are not the hot topic of today.. but well you get the picture).

It’s one thing to say you’ve read a book on the topic, researched the trends, read blogs or commented on blogs, but what about actually having your own blog. They really are quite easy to set up – so why not? How can we expect to advise our clients of something that we haven’t done ourselves?

As someone who is guilty of all of the above and only just started my blog tonight, I can’t really answer that question with a good answer. In fact they are all really excuses and none of them good.

It was having these conversations that made me wake up and open my eyes. Here I sit talking about how interactive marketers need to walk the walk and think like consumers, yet I was not even practicing what I was preaching.

How can you expect to help a client if you haven’t the slightest clue about the real trials and tribulations they might face? If I’ve never tagged a blog, how can I teach my clients? For heaven’s sake, I went to college because it was more practical and hands on.

Now I know I am generalizing and that a great many of my peers in the industry have their own wonderfully succcessful blogs; this is a call out there to the rest of interactive marketers who are just as passionate about the digital space. Don’t just sit there and read what other people have to say and then regurgitate it to your clients – embrace the industry by being an active participant in it….

This entry was posted on Tuesday, January 30th, 2007 at 8:54 pm and is filed under interactive marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.