I don’t know what it is, but I’ve gained an addiction that I can’t get rid of. I don’t know what it is about the site, but there’s something about Facebook that ust sucks you in.
It’s not just me either, anyone I’ve spoken to recently is as addicted as I am. Perhaps it’s the fact that people I haven’t seen in 10-15 years are finding me and suddenly I can connect with old school friends and colleagues whom I’ve lost touch with over the years.
I must admit, it is really fun to catch up with people and see where their life paths have taken them.
I’ve seen a couple of ads on the site, but honestly they seem to be more of the old-school, flashing “you win” or “get an education online” type ads than. I really haven’t seen any of the maor brands on there and I’m not sure why. Emarketer recently reported that Facebook overtook Myspace in terms of online activity – so where’s the advertisers?
Perhaps I can pretend my addiction is really just research and that I am trying to find out how marketers can use the space to their advantage…
Rebecca Atkinson (Muller) is a freelance web marketing/analytics consultant with more than seven years of direct experience helping businesses create and implement online marketing and communications strategies. Her clients come from all industries including finance, technology and not-for-profit. She specializes in helping her clients determine how to improve their advertising programs, focusing on visitor behaviour – beyond the inital click-through. Full bio available