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Yesterday I started a 90 day workout – called P90X .

Outside of trying to sell you the supplements and equipment, one of the things the Intro video does mention are the forums that you can register for/visit. These forums allow you to talk to other people who are doing the program, and in some cases perhaps those who start at the same time as you. It got me to thinking how exercise and marketing are kind of similar in some ways.

Exercise is about motivation (at least for me). I need to be motivated (I am getting married) and I need someone to push me (I have a next door neighbour who I am doing this with); but it made me think of how exercise can be like branding.

1. Many consumers need a reason (motivation) to use/try/purchase a particular product.

2. Many consumers will follow what their peers are doing and if someone they know says they like it, or want to try it, they just might give it a try too.

3.As a brand even if your product is good, you need to persevere and continue to get your message out, just like I need to persevere to ensure I follow this 90-day workout plan.

4. If the consumer sees results with the product, they are going to continue with it, just like if I notice my clothes fitting better, it will help me stick with this program.

5. Having a place to go to discuss the product with others helps spread the word and learn more about the product and it’s benefits – such as with the online forums or community that this workout program has built.

Perhaps exercise is good for more than your health. If marketers spend some time thinking about how the two are alike, it becomes easy to get both your marketing program and yourself in better shape.

Photo Credit: Stock.xchng/lusi

This entry was posted on Tuesday, April 15th, 2008 at 6:40 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.