Have you ever wondered what colours would look good in your ads? Do you know what the colours behind your logo or brand mean?
About.com has great content explaining what colours mean. Next time you’re sitting in your creative director’s office you can thoughtfully ask them if they used the colour orange to stumulate emotions or to bridge a gap and see how they answer. Good test to see if they know why they did what they did!
Not sure what colour to make that starburst in your ad? Take a moment and check out COLOURLovers
COLOURlovers gives the people who use color – whether for ad campaigns, product design, or in architectural specification – a place to check out a world of color, compare color palettes…
Because ads are about visual stimulation, colour is/can be very important to your audience. You should be testing a variety of colours in your marketing campaigns to determine what colours perform best for you. Do the same colours perform well both in off and online for you? Have you tested it even?
It’s important to understand the role that colour plays in your marketing/advertising efforts and ensure any findings are incorporated in each and every one of your briefs – and how that differs by tactic – if it does.
Photo Credit: November Fresh by Raeanne
Rebecca Atkinson (Muller) is a freelance web marketing/analytics consultant with more than seven years of direct experience helping businesses create and implement online marketing and communications strategies. Her clients come from all industries including finance, technology and not-for-profit. She specializes in helping her clients determine how to improve their advertising programs, focusing on visitor behaviour – beyond the inital click-through. Full bio available