http://thedirectapproach.ca/2008/12/its-not-your-brand-they-hate-its-your-actions/ Opinionated discussions, tips, tricks and advice for those interested in interactive marketing, or learning more about the online space. Tue, 29 Sep 2009 04:01:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://thedirectapproach.ca/2008/12/its-not-your-brand-they-hate-its-your-actions/comment-page-1/#comment-75 Rebecca Thu, 04 Dec 2008 13:34:00 +0000 http://74.53.81.146/~directa/?p=107#comment-75 Exactly - my point is that if they figure out ahead of time what people like about who they are - which includes the things they do, they may not have to be so reactive. The problem is most companies don't seem to understand that their actions have consequences - good or bad. Exactly – my point is that if they figure out ahead of time what people like about who they are – which includes the things they do, they may not have to be so reactive. The problem is most companies don’t seem to understand that their actions have consequences – good or bad.

]]> http://thedirectapproach.ca/2008/12/its-not-your-brand-they-hate-its-your-actions/comment-page-1/#comment-73 Michelle Kostya Wed, 03 Dec 2008 04:01:00 +0000 http://74.53.81.146/~directa/?p=107#comment-73 Too often companies think of how they can create the "message", they forget that we as consumers create messages too. Together these generate perception. <br/>If only more companies didn't measure their actions against perceptions. Sadly, reactive is often the choice even the wealthiest of companies make. And then they make big. costly. mistakes. Too often companies think of how they can create the “message”, they forget that we as consumers create messages too. Together these generate perception.
If only more companies didn’t measure their actions against perceptions. Sadly, reactive is often the choice even the wealthiest of companies make. And then they make big. costly. mistakes.

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