I’m probably a little late to the party on posting this news, but because I’ve not always been kind to Omniture, and since I think this could be a great new tracking tool, I’ve got to share it.
A recent article in Internet Marketing News states that Omniture is going to start tracking Twitter conversations for their customers.
From what I gather, it will work similarily to something like Google alerts, allowing you to create a report alerting you to talk of simple words and phrases. It can be set up to send real-time alerts to email or SMS services so that you can be well aware as to what people are saying about your brand as it happens.
What I like about this is that it can be incorporated into their reporting, allowing you the user the ability to take it all in context. You can compare the number of conversations (good or bad) that occured on a given day or time, against the number of traffic you get from the Twitter site.
Not only are you now beginning to get a one-stop shop for all your tracking and monitoring needs, as the article further points out, users will have an unlimited number of keywords to track, which means besides your brand, you could track your competitors as well. Gathering almost real-time intelligence and being ready to jump on any kind of feedback that occurs is vital in such a competitive market, and kudos to Omniture for being the (one of – if not the) first to attempt it in this capacity.
Rebecca Atkinson (Muller) is a freelance web marketing/analytics consultant with more than seven years of direct experience helping businesses create and implement online marketing and communications strategies. Her clients come from all industries including finance, technology and not-for-profit. She specializes in helping her clients determine how to improve their advertising programs, focusing on visitor behaviour – beyond the inital click-through. Full bio available
This is the first time I heard about Omniture (shame on me ^^).
For marketing purposes, I think it’s a good idea; but can’t help wondering, what are the boundaries of ‘privacy’ and.. data-leaking? That’s the risk we’re all gonna take. Guessing in future there’ll be more focus on the site-securities as well. Thanks, Rebecca for sharing the news.
Well Omniture is a pretty sophisticated tracking system that costs big bucks. For the most part, it’s the Fortune 500 clients who use the system – so not to worry that you didn’t know about it until today!
You raise some good points – but when you have conversations on the internet – it’s all public knowledge so those boundaries deinitely get blurrier and blurrier with each technological advance/application and so on.
Hi Nice Blog .This time tracking system is used to track the time and attendance of employees, and at the same time track labor activity against specific parts, jobs, and operations.