Rebecca Atkinson (Muller) is a freelance web marketing/analytics consultant with more than seven years of direct experience helping businesses create and implement online marketing and communications strategies. Her clients come from all industries including finance, technology and not-for-profit. She specializes in helping her clients determine how to improve their advertising programs, focusing on visitor behaviour – beyond the inital click-through.
Her accomplishments include helping launch the first blog by a financial institution in Canada, and implementing a search.-engine optimization strategy that moved another client from page five of Google to page one within 72 hours. She also worked on the Canadian Blood Services, Operation LifeBlood campaign which won a Gold E-mail award from MarketingSherpa and was profiled in Strategy Magazine. Rebecca is very active in the industry, having participated in the IAB’s first e-mail deliverability study in Canada, was the Chair of the AIMS registration committee and a member of their e-mail marketing council when they were still active.
Before getting into web marketing, Rebecca was a journalist for several years, and in fact studied that in College. She fell into web marketing during a dry spell in her early years out of school and hasn’t looked back.
Rebecca still stays close to journalism since her husband Mark is a work-from-home freelance automotive journalist. She works from home under the close supervision of her two dogs and cat, so don’t be surprised to hear barking dogs in the background from time to time.
Rebecca and Mark became parents this summer to a baby girl named Meredith Jane (I’d say cute and adorable too, but I know I’m biased) and are learning the wonders of blancing two full-time freelancing careers with the demands of parenthood.
Reach her via email at Rebecca at thedirect approach dot com, or via Twitter at @rebecca_m.
