May Must Reads

Wednesday, June 11th, 2008

Well I must say I’m terribly behind in getting these up. Unfortunately when blogging is just a personal thing, it’s the thing that gets put at the bottom of the list when one gets busy. Between a hectic work schedule some sick pets and planning a wedding, there simply hasn’t been enough time in the day to focus on my blog. I want to give a huge thanks to everyone who helped me out with this post and sent links and suggestions, much appreciated. Without further ado – here’s the must reads of May as myself and readers saw it.

1. Help a Reporter – Get Free Media Exposure courtesy of Wild Apricot. While this post focuses a little more on a PR/Non-profit angle, it’s still a great read with many points to remember for anyone trying to market something.

2. What is Gateway blogging? Read Remarkablogger’s post which is a 101 on the methods and techniques to help further your business’s objectives through blogging of course.

3. Chris Garrett’s post on Understanding New Media Tactics and Interactions is an excellent post – I can’t sum it up any better than he has with this quote

Understanding where certain tactics fit can be the difference between going nowhere and going viral.

4. A new featured blog for me this time around is Justin Foster’s Brand Milita blog. The post that stood out for me this month was all in the subhead which captured my attention and kept me reading until the end.

The worst thing you can do to an idea is to do a poor job of communicating it.

Doesn’t that grab you? Read on.

5. It seems like the theme of these posts this month are going back to the basics on some things, so what better way to round out this month’s top-five than by having you read this post from freelancer Kristen King explaining Advertising for Dummies – Why proofreading is Essential for Business Success.

Until next month…

DiggIt! Del.icio.us

11.06.2008 Must Read Articles 3 Comments

April’s Marketing Blogosphere Must-Read Posts

Friday, May 2nd, 2008

It’s that time for the top-five must reads (in my own personal opinion) from around the blogosphere for April 2008. Most of the posts I’ve highlighted this month offer some great advice and tips for how to improve your skills in various social media tactics. So without further ado…

1. BuzzLogic’s take on the Media Post Study that said influencers seem to have less “clout.” Read how they dug a little deeper and found some flaws in the logic

2. The gender debate continues over on Dave Fleet’s blog. “Is there a gender bias in the social media scene?”
Read along as Dave muddles over his position on the subject.

3. Want to know why you are having a harder time getting your articles noticed on social bookmarking sites? Read How we killed social media

4. Struggling to understand why you’re not getting too many comments on your blog? Business blogger Michael Martine metaphorically answers that question for you in his post: Jazz blogging – it’s the notes you don’t play.

5. Many people don’t realize there are many types of blog posts out there, and each of them has or meets different objectives. Interactive Freelancer Caroline Middlebrook teaches you about six different types of posts and when to use them in this fantastic post.

The funny thing this month? I had most of these already picked and saved by the second week of April. Talk about a lot of great content this month.

DiggIt! Del.icio.us

02.05.2008 Must Read Articles No Comments

The Marketing Blogosphere – Must Reads

Monday, March 3rd, 2008

It’s hard to keep track of the numerous blogs and newsletters we all read to stay abreast in this industry, so I thought I might start putting up a few posts that were must reads for me, each month. By all means, feel free to let me know if I missed something, as I’m always interested in finding and reading new blogs.

They should ideally be marketing (digital) focused, but given that we all have many other interests – feel free to add something that is really great outside that realm as long it is something you feel you just have to share.

Here’s Februrary’s list (in no particular order).
1. The Decline (and rise) of the Creative Brief from Bryan Tenenhouse over on the CMA’s Blog

2. Joseph Jaffe’s post – A classic bad pitch is a great pick me up for those days when you need a good laugh.

3. The rhetorical question of Kelly Rusk from Sitebrand’s Persuasive e-Marketing Blog asking Why is customer experience lost in email marketing?

4. For a new twist on the PR/Social Media debate that’s never going to die, check out Brian Solis’s post asking: Should PR Agencies Blog?. Make sure to read the comments on this one definitely.

5. I admit this is probably one of my favourite blogs so choosing one post per month willlikely be hard – but given this is a blog.. Number five rings in with Jeremiah Owyang’s post The Importance of Blogging.

Happy Reading.

*h/t to Tamera for pointing me in the direction of Jeremiah’s blog.

DiggIt! Del.icio.us

03.03.2008 Must Read Articles 2 Comments